Long ago in a galaxy not THAT far away – i.e. 1999-2000 – I worked in tech PR1 and pitched people as speakers for TED talks2. That was when TED talks were only given in one place! Now they are everywhere!
This is an excerpt from a TED talk given by Gary Lightbody of Snow Patrol at Stormont Parliament in Belfast, Northern Ireland. The subject of his presentation was the way the music scene in the region has flourished during the last fifteen years of peace.3
1 This was when the internet still kind of had training wheels and we were trying to convince print journalists to write about websites.
2 TED was “invitation only” then; my job was to demonstrate why clients ought to be invited.
3 The power of his observations are in their simplicity. For example: “There are so many gigs now. When I first started going to gigs in Northern Ireland, there weren’t that many. Especially from international acts. But now every international act comes to Belfast. And they come here as an essential part of their European tour.”