Video: New London Fire, For My Own

For My Own is the first release from New London Fire‘s upcoming record Echoes in the Dark. Stylistically it picks up where The Dirt The Blood The Faith left off – Americana leavened with an indie rock sensibility – though tonally it’s a little darker. The first two times I listened to it I thought it was a mournful meditation on a lost relationship, the third time through I was like . . . hold on, is this a murder two-step?

Not a lot happens in the video, and I mean that literally, it’s a little under three and a half minutes of home-movie style footage of what appears to be the back of a dude sitting on a wooded hill and staring at a lake. I spent a little bit of time wondering which lake – Central Park? one in Jersey? Upstate? – before deciding that ultimately it doesn’t matter. The anonymous lake is a metaphor, for the time the lovelorn spend with their attention turned inwards. Or else it’s where the narrator dumped the body.

Well, whatever the lake means, or doesn’t, I definitely want to hear the rest of the record, and the story.

New London Fire – For My Own Official Video

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