{"id":733,"date":"2011-07-12T18:30:49","date_gmt":"2011-07-12T22:30:49","guid":{"rendered":"http:\/\/www.nowthissound.com\/ntsib\/?p=733"},"modified":"2011-07-11T22:31:08","modified_gmt":"2011-07-12T02:31:08","slug":"july-video-challenge-chris-gaines-garth-brooks-lost-in-you","status":"publish","type":"post","link":"http:\/\/www.nowthissound.com\/ntsib\/2011\/07\/12\/july-video-challenge-chris-gaines-garth-brooks-lost-in-you\/","title":{"rendered":"July Video Challenge: Chris Gaines [Garth Brooks], Lost in You"},"content":{"rendered":"<p>In 1999, <a href=\"http:\/\/www.garthbrooks.com\/\">Garth Brooks<\/a> invented <a href=\"http:\/\/www.myspace.com\/chrisgainesofficial\">Chris Gaines<\/a> from whole cloth, in order to explore genres outside of country. (There was also supposed to be a movie, but that didn&#8217;t quite work out.) One of the fruits of his labor was this video, a dreamy, melancholy piece, in which he is wholly unrecognizable as himself. The song did well, but faced with a baffled (and possibly somewhat concerned) public and a loss of momentum that came with the disintegration of the movie deal, Brooks let Gaines fade out of sight. The &#8220;real&#8221; Garth Brooks retired &#8211; temporarily &#8211; in 2000.<\/p>\n<p>It is, if nothing else, an intriguing meditation on the idea of rock star as illusionist. As I was reading up on the affair to refresh my memory &#8211; all I had was the echo of baffled disbelief &#8211; any number of people have offered that his mistake was not in inventing a new persona but in revealing that the persona was, in fact, an invention.<\/p>\n<p>&nbsp;<\/p>\n<p>http:\/\/youtu.be\/n_zMEXOsNmU<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 1999, Garth Brooks invented Chris Gaines from whole cloth, in order to explore genres outside of country. (There was also supposed to be a movie, but that didn&#8217;t quite work out.) One of the fruits of his labor was this video, a dreamy, melancholy piece, in which he is &#8230; <a class=\"continue-reading-link\" href=\"http:\/\/www.nowthissound.com\/ntsib\/2011\/07\/12\/july-video-challenge-chris-gaines-garth-brooks-lost-in-you\/\"> Continue reading<\/a><\/p>\n","protected":false},"author":2,"featured_media":528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[429,428],"tags":[610,583,1837],"class_list":["post-733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feature","category-rock-n-roll-photog-2","tag-garth-brooks","tag-july-challenge","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>July Video Challenge: Chris Gaines [Garth Brooks], Lost in You -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.nowthissound.com\/ntsib\/2011\/07\/12\/july-video-challenge-chris-gaines-garth-brooks-lost-in-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"July Video Challenge: Chris Gaines [Garth Brooks], Lost in You -\" \/>\n<meta property=\"og:description\" content=\"In 1999, Garth Brooks invented Chris Gaines from whole cloth, in order to explore genres outside of country. 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