{"id":3046,"date":"2015-01-07T11:55:03","date_gmt":"2015-01-07T16:55:03","guid":{"rendered":"http:\/\/www.nowthissound.com\/ntsib\/?p=3046"},"modified":"2015-01-06T22:04:23","modified_gmt":"2015-01-07T03:04:23","slug":"video-new-london-fire","status":"publish","type":"post","link":"http:\/\/www.nowthissound.com\/ntsib\/2015\/01\/07\/video-new-london-fire\/","title":{"rendered":"Video: New London Fire, For My Own"},"content":{"rendered":"

For My Own<\/i> is the first release from New London Fire<\/a>‘s upcoming record Echoes in the Dark<\/i>. Stylistically it picks up where The Dirt The Blood The Faith<\/i> left off – Americana leavened with an indie rock sensibility – though tonally it’s a little darker. The first two times I listened to it I thought it was a mournful meditation on a lost relationship, the third time through I was like . . . hold on, is this a murder two-step?<\/i><\/p>\n

Not a lot happens in the video, and I mean that literally, it’s a little under three and a half minutes of home-movie style footage of what appears to be the back of a dude sitting on a wooded hill and staring at a lake. I spent a little bit of time wondering which lake – Central Park? one in Jersey? Upstate? – before deciding that ultimately it doesn’t matter. The anonymous lake is a metaphor, for the time the lovelorn spend with their attention turned inwards. Or else it’s where the narrator dumped the body. <\/p>\n

Well, whatever the lake means, or doesn’t, I definitely want to hear the rest of the record, and the story.<\/p>\n

New London Fire - For My Own Official Video<\/div><\/div>
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