{"id":1562,"date":"2012-08-22T13:30:12","date_gmt":"2012-08-22T17:30:12","guid":{"rendered":"http:\/\/www.nowthissound.com\/ntsib\/?p=1562"},"modified":"2012-08-22T00:43:00","modified_gmt":"2012-08-22T04:43:00","slug":"august-video-challenge-jjamz-heartbeat","status":"publish","type":"post","link":"http:\/\/www.nowthissound.com\/ntsib\/2012\/08\/22\/august-video-challenge-jjamz-heartbeat\/","title":{"rendered":"August Video Challenge: JJAMZ, Heartbeat"},"content":{"rendered":"

And now, JJAMZ<\/a>‘s homage to both The Police and ’80s horror movies, or, the creepiest video I have watched this summer. <\/p>\n

Seriously, I love this song but this video totally gives me the howling fantods. <\/p>\n

Naturally I must therefore share it with y’all so we can all watch it from behind our fingers together, preferably in the middle of the day with all of the lights on.<\/p>\n

Even more seriously, I’m intrigued by how this song, and in particular this video for this song, combine to interact, if you will, with Don’t Stand So Close To Me<\/i>, which is ALSO a pretty creepy song. <\/p>\n

The video<\/a>, is, like JJAMZ’s version, also set in a school, but has a distinctly playful feel. <\/p>\n

All three of The Police are clowning around as the song plays. Sting, as himself, inexplicably wears puffy golden wings for the first minute or so, spends the last 30 seconds dancing with a lacrosse stick (was it Let Us Use All The Props Day?), and at one point, as the harried teacher, takes off his shirt Superman-style.<\/p>\n

In stark contrast, what JJAMZ and director Eddie O’Keefe<\/a> ask the viewer of their video to contemplate is: What if that teacher struggling with inappropriate desires was a killer?<\/i><\/p>\n

All I can say is, I hope there’s a follow-up soon.
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And now, JJAMZ‘s homage to both The Police and ’80s horror movies, or, the creepiest video I have watched this summer. Seriously, I love this song but this video totally gives me the howling fantods. 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